CEO's
Secret Weapon 


Mental strategies of World Champions for Executives serious about going the next level. 

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What is the 

CEO's Secret Weapon? 


How will it help me (you) reach the next-level? 

All is explained in this first episode.


So lots of questions about what this podcast is and how it will give you the edge in business, right? Well all is explained by listening to this first episode of the CEO's Secret Weapon.

In this episode you will hear from top global business coach Lewis Haydon and THE BEST in elite athlete performance, Stuart Walter.

Together Lewis and Stuart have become they CEO's Secret Weapon, giving you the tools, strategies, and mental fitness to be the top in your business field.

This podcast is designed for not just CEOs, but also for directors, partners, managers, sales teams, marketing, operations, and all employees in businesses that are on their executive journey to getting to the top.

By listening to 
Stuart Walter 

you will gather the insight and specifics how to how the mind works, delivering you the top information on NLP, psychology, hypnotherapy, and business mindset that he has used for not just elite athletes, but also elite entrepreneurs and CEOs around the world.

By listening to 
Lewis Haydon 

you will get all the tools and business strategies from MBA programmes, to PhD organisational psychology, to business coaching techniques that have got business owners to eight-figures and beyond.

Together, as a hybrid, Lewis and Stuart are your secret weapon in your pocket that will get you to CEO and beyond... the CEO's Secret Weapon.

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Our Story

Thanks very much for finding your way here, I am Stuart Walter, the Peak Performance Mindset Specialist that is a co-host of the new and in demand CEO's Secret Weapon Podcast. Lewis Haydon is the Business SuperCoach that you also hear on the Podcast as the Strategy Specialist.

Because I am doing this and not him... I get to connect with you first!

This Podcast was 10+ years in the making, I met Lewis in a office I shared with a business coach and quickly got talking big picture with Lewis. We hit it off and to help him understand what I do and how awesome I am (see, I wrote this myself) I shared the experience of Hypnosis and NLP combined with my fast-track change knowledge and methods for his benefit.

From that experience, Lewis went on to study Hypnosis with a colleague and then disappeared back to the warmth of England to get married and start his family, while becoming one of the top business coaches in the world.

Fast track through 10 years, to 5th October this year (2022) when after all our individual success, Lewis sent me a message, "Hey Stu. Got an idea. What do you think about teaming up to do a podcast? - Got this thought rolling around in my head... CEO's Secret Weapon".

This is the collaboration that the business world needed. My brand, The Athlete's Secret Weapon is purely focused on my 

elite athlete clients, so this was a simple YES!

The power of the work I have done with 40 World Champions (as of Nov 2022) is easily transferrable to the elite in business and even more similar than you think. Now Lewis and I combine for the Strategic and Mental approach to success in business.

There we are now 6 weeks into this thought and already we are firing up the business Podcast charts on Spotify and impacting over 150 people's lives in the first month.

And not just business, we are focused on creating the ultimate person within you and this renewed inner focus is far more effective, efficient and motivating, than the typical 'work harder' model of success/ burnout!

Our success to date is not an accident, it is the application of 17 years of my work with the best athletes and Entrepreneurs and CEO's in the world. I have $Billion clients, entrepreneurs around the world and now joining Lewis who has the experience of Business Coaching $Billion clients and companies too.

This page is to help you navigate your way to maximising the knowledge of The CEO's Secret Weapon Podcast, apply it for your benefit and to use the skills of Lewis, myself or both to be breaking records in your life and business like a World Champion Athlete.

Lewis Haydon

Lewis Haydon

Lewis Haydon is an experienced business owner with demonstrated history as an International Business Coach. Lewis has proven business results across multiple industries in the areas of marketing strategy, sales psychology, leadership coaching, profitability, and exit (or further investment) strategies.

Today Lewis is renowned for his unique deconstruct-to-rebuild approach to coaching that has helped business owners in the UK and Australia not just grow a more profitable business... but provide them with a business that gives them more time, money, and life.

Business on THEIR TERMS! Servicing businesses across the world— and today, more specifically, the UK (his home town). Lewis has engaged with hundreds of businesses and helped Directors/Founders/CEOs to GET MORE of what they want from their business.

Lewis is unique in his coaching as he's not only a young successful business owner but also works with thought leaders at Aston Business School at a PhD level (Doctor of Business Management and Strategy), researching and developing performance models for businesses that are proven and scientific in nature that deliver consistent results.

The hybrid of business owner, coach, and scientific backing equips businesses (his clients) with unique competitive advantage over any of the competition in their industry!

Stuart Walter

Stuart Walter

Stuart Walter is the CEO of the Elite Mindset Institute.

He is known by his 40 World Champions and the elite of world sports as the Athlete’s Secret Weapon.

Stuart is a trained Clinical Hypnotist and NLP Practitioner,  and more than that, additionally a published author, international presenter, speaker and an award winning ‘Performance Mindset Specialist’. It is This understanding of how the deeper level of the mind can be changed that Stuart now educated to understand and instigate change.

Currently (Nov 2022) 40 world champions choose Stuart to get their head in the game and it is these results that see Stuart now working with many $billion CEO’s entrepreneurs, business owners to breakthrough their own barriers and beliefs to break records in their own life and business.

Stuart will have you engaged in understanding the human mind, becoming aware of the 1 thing that stops us and teaches you HOW to change.

I am sure over the years that like Stuart, you get frustrated by these self- appointed Influencers telling you what to do and what you need to do, push, hustle, grind, force, go hard and just change… My question is HOW? No one is showing you HOW to change and provide the understanding, resources and tools for you to actually do it.

In this CEO’s Secret Weapon Podcast Stuart combines with Lewis to educate, empower and break personal barriers with strategies, tools and resources that will allow you to begin to master the fundamentals of the human mind for greater success in your life and business.

More about Stuart’s CEO Peak Performance Mindset Programs


Change is a process, and everything in life is a choice. Stuart’s Programs and products are an investment in yourself and the process as much as it is set, is very flexible toward your requirements.

All Peak Performance Mindset Programs begin the same way, with the “Competitive Edge Program" is a 4 session program in a 1 month period and can be used as a stand alone program for $1995 USD ($2995 AUD or 1673 pound or 1936 Euro)

Once you have been through this, you will also have the tools to be able to manage most of what is thrown at you in life and business.

If you want further support and in a constant evolution in yourself and business, The Selection of Bronze, Silver or Gold programs are available. The Silver and Gold Programs are limited and only available through an application process when availability exists.

Want to know more about Stuart's Peak Performance Mindset Programs for individuals or teams?

Spotify - Episode 8

Do you have the right tools to allow you to achieve your goals?... What if you were equipped with the mindset tools of Olympic Athletes that put your goals to work even while you sleep?

Episode 8 of the CEO's Secret Weapon podcast is a special one! Elite hypnotist and mindset expert Stuart Walter not only shares with you his experience on what it takes to get world-class champions to their best but also gives away a copy of his best-selling book — the tool used by elite performers in sport and business — so that you can take the next level in your business journey. 

In this episode you will get: 

  • A copy of Stuart's best-selling book... for free 
  • The Dear Diary Process tool is explained so that you can use it in your business 
  • Coaching around how you can use The Dear Diary Process to achieve elite performance results in life
  • Plus examples of how it has worked with clients of Stuart Walter to see the impact this has on not just business, but people's lives.

Here's a free gift just for finding 
your way here… 

If you have not listened to episode 8 yet, you may not understand the power of this process that Stuart created.


The Diary Dear Process eBook

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